Sometimes, the best stories in logistics begin by chance — and that’s exactly how David Muñoz from Geoflux, based in Figueres, Spain, found his calling. What started as a spontaneous job application turned into a career that perfectly matches his dynamic and detail-oriented nature. Over the years, David has come to see logistics as a true craft — one that demands intuition, precision, and a human touch that no machine can replace. In this edition of Apollo in the Spotlight, he shares his journey, challenges, and what keeps his passion for logistics alive every day.
We’d love to hear your story – how did you get started in the logistics world, and what motivated you to stay?
I started working in logistics because I left my resume at a road transport company. To be honest, I had left resumes at all the companies in that industrial area without really paying attention to what they did.
They called me because I had studied translation, and they were looking for people with language skills for the operations department. It sounded interesting, so I decided to give it a try.
It turned out to be an environment perfectly suited to my personality — intense, demanding, dynamic, and unpredictable. Anyway, what can I tell you that you don’t already know? I was fortunate to work with highly qualified people who motivated me and sparked my desire to learn.
Six months later, I was entrusted with the responsibility for the import and national distribution of Carrier industrial machines.
What do you see as the biggest challenge in logistics today, and how do you think the industry is handling it?
There are many challenges in logistics — the transition to renewable energies, the lack of better rail connections to ports, geopolitical instability that disrupts traffic regularity and affects global trade, and so on. But there is one issue that truly concerns me: the vertical growth of the shipping lines.
In the past, the shipping lines’ customers were us — the freight forwarders. That’s no longer the case. Today, shipping lines have their own customers and offer them door-to-door services. This makes it increasingly difficult for us, the freight forwarders, to compete in general cargo.
In fact, I believe that eventually it will become impossible. General cargo will turn into a standardized process — a commodity — and in that field, shipping lines hold a significant advantage over us. Many freight forwarding companies still focus mainly on general cargo.
I think it’s crucial that we gradually specialize in services beyond general cargo in order to survive.
What part of supply chain do you think gets underestimated – and why?
The human factor, without a doubt.
Ideal logistics would be one where humans didn’t need to intervene. Everything would run perfectly — until an exception occurred. Then, that perfection would quickly turn into chaos, just as it happens to Maersk’s customers when they realize they need a certificate of origin after the merchandise has already arrived at its destination.
It’s the human factor that anticipates these situations. Machines — and humans working with software that forces them to act like machines — simply aren’t capable of that.
What’s one piece of advice you would give to someone just starting in your line of work?
If you don’t love it, leave it. This is not for you.
You’ve been with us for a few months now – how has the journey been so far? Any highlights or surprises?
Every network is different. This is the second network we’ve joined. The first one was a very large network, and I’ve come to believe that the smaller, the better. Smaller networks offer more opportunities for collaboration — you get to know one another in a way that simply isn’t possible in larger ones.
Through Apollo, we’ve received interesting inquiries. Some of them have been challenging, but to me, they’re all opportunities to do my job to the best of my ability. Overall, I’d say the experience has been very positive.
What’s one thing you think makes this network different from other professional associations or logistics groups?
I like to think of logistics as a craft, and I find that I communicate best with people in the industry who see this work the same way I do. For me, there’s always a way to make every shipment happen.
Through this network, I’ve received inquiries as non-standard as moving a machine packed in a box over five meters wide, or handling the on-carriage of a SOC container to a remote location in the hills of Andalucía, where a crane was also required. Somehow, I feel that I’m part of a network of people who truly understand this work the same way I do.
What’s a surprising skill, passion or hobby you have outside of work?
I go to the gym every day. I also enjoy riding my motorbike and cooking a bit. But what I love the most is singing — I’m a singer in a band.
Thank you, David, for sharing your journey with us in this edition of Apollo in the Spotlight.