Axel Kaufmann, EMS Log GmbH, Germany, shares a rich and personal perspective in this Apollo in the Spotlight interview. With over 25 years in project logistics, Axel’s journey began with a passion for meaningful, international work — and quickly evolved through hands-on experience in complex, global operations. From dismantling shipyards to leading his own company for a number of years, he highlights the growing challenges in logistics, the value of clear communication, and why human judgment remains essential in an increasingly digital world. His story is one of resilience, authenticity, and deep respect for the people who shape this industry.
We’d love to hear your story – how did you get started in the logistics world, and what motivated you to stay?
From an early age, I wanted to do something meaningful. The idea that something I had organized could be used somewhere else in the world—in other words, creating real added value beyond my own desk—was a strong initial motivation. I also knew pretty quickly that I wanted to work in an international environment, as I was always more interested in languages and cultures than purely scientific topics.
The turning point came with my very first major project: being involved in the dismantling of a German shipyard and the transport of the equipment to the Middle East. Experiencing such a complex, international project at an early stage made it clear to me — this is exactly what I want to do.
I have now been in project logistics for 25 years, beginning my career with special and heavy-lift projects. My professional journey progressed from operational execution to commercial leadership, ultimately leading me to build and run my own business for several years.
During this time of entrepreneurship in a highly competitive market, I learned that resilience, adaptability, and clear decision-making are critical to long-term success. What continues to motivate me is the complexity of the projects, the quality of the people I work with, and the personal connections this industry has brought into my life — including meeting my wife along the way.
What do you see as the biggest challenge in logistics today, and how do you think the industry is handling it?
In project logistics, the biggest challenge today is managing increasing complexity under tighter constraints. Projects are larger, schedules are tighter, and risk tolerance is lower, while external factors such as infrastructure limitations, regulatory requirements, and geopolitical uncertainty continue to grow.
At EFG Logistics, of which EMS Log GmbH is a part of, we are addressing this by placing even greater emphasis on early planning, engineering expertise, and integrated solutions. While digital tools and data support improve visibility, successful project execution still depends on experienced teams, realistic risk assessment, and close coordination with all stakeholders. Those who combine state-of-the-art technical know-how with strong project management skills are best positioned to navigate today’s environment.
Do you believe AI will replace certain logistics roles, or simply empower them? Why?
I see AI primarily as an enabler rather than a replacement in logistics. It can automate routine tasks, improve forecasting, and provide data-driven insights, but the complexity of project logistics — handling oversized cargo, navigating regulations, and coordinating multiple stakeholders — still requires human judgment, experience, and creativity. AI empowers teams to work smarter and focus on decision-making but it does not replace the expertise that is at the core of our industry.
If you could change one thing about the logistics industry, what would it be and what impact do you think it would have?
I would definitely improve planning and communication across the entire supply chain significantly. In fact, this is something we try to do at EFG Logistics every day. On many occasions, delays and cost overruns don’t stem from a lack of effort, but from fragmented information and misaligned expectations. By creating more transparency and collaboration between all parties involved, projects run smoother, and risks are anticipated earlier
What do you wish someone had told you before you started in logistics?
Granted, the job can be pretty challenging at times. But then again, which job isn’t? And isn’t the thrill of the challenge one of the things that makes our job so exciting? Maybe I was a little bit naive in my early days. If someone had told me, that there are some pretty bad apples out there who try to cut corners all the time and who want to take advantage of others, I might have avoided a few mistakes and disappointments. Ultimately, though, I am very happy to have had my own experiences.
What’s one thing you think makes this network different from other professional associations or logistics groups?
Unlike many other networks that mainly function as global contact databases, Apollo offers real practical benefits. What truly sets it apart is the financial security it provides among its members, especially in cases where a partner might face financial difficulties. The possibility to join Atlas Line as an NVOCC and work with insured bills of lading demonstrates that this network was built by people with deep, hands-on experience in the freight forwarding and logistics industry.
Thank you, Axel, for sharing your insights and experiences with us.